BringideaDesign was founded in Shanghai in 2004.

We are an art team deeply engaged in multi-dimensional business scenarios. Over the past two decades of exploration, we have always been committed to commercial creation with a pioneering perspective and cutting-edge concepts, constantly seeking a balance between business logic and artistic aesthetics through exploration and innovation.



/The temperature of culture

Based on the inheritance of intangible cultural heritage, new wisdom and nourishment are drawn from classical aesthetics and traditional culture, which in turn nourish and inspire the new generation of creative groups, and integrate and collide to produce inspirations and works with greater contemporary value and vitality. The inheritance of craftsmanship has become the core internal driving force of Half Point.

/The thickness of the senses

Our core team, with a full background in art, has a profound background in art. With over two decades of experience serving international top brands, we are proficient in using complex languages such as sculpture, mechanics, and digital technology to create immersive experience scenarios that cover multiple perceptions including vision, hearing, touch, and even smell.

/The sharpness of The Times

We have a new team of designers mainly composed of post-95s. On the basis of adhering to the core values of "Half Point", we have incorporated more angular and sharp fresh forces. We have successively formed strategic collaborative cooperation with many highly influential trend brands and continuously output pioneering creative concepts and scene masterpieces to the market.

For over a decade, Bandian has been continuously delving into experimental creations in commercial scenarios. Visual language and technical language are constantly evolving. Each creative idea brings a challenge, and the team always works together to complete them, leaving behind a series of artistic landscapes in commercial scenarios."

Bringidea has always insisted on co-exploring creative concepts with the brand. For every need or unique selling proposition, we would venture forth from an artistic vantage point and employ innovative thinking and diverse design languages to identify the precise Consumer Touchpoints, thereby endearing the brand to its target audience.

<2004> Provide creative works such as graphic design, printed materials, custom gifts, limited edition packaging, audio and video editing, 3D models, and event props for brands.

<2010> Set up a sample-making workshop and cultivate a production team. The creative team and the production team learn from each other and work closely together, delving deeply into various materials, processes and structures, which has strengthened their ability to deliver efficiently.

<2012> We customized the Free Wheel installation for the NIKE flagship store in Beijing, pioneering the application of dynamic art exhibitions in domestic retail Spaces. This project has sparked heated discussions online and significantly increased the in-store conversion rate of consumers.

<2013> Establish an independent engineering base and form a complete system integrating planning, creativity, project management, high-end customization, national logistics and installation. Become a creative company with the ability to implement all cases.

<2022> Explore diverse art scenarios, become active in art exhibitions and social media, and engage in in-depth dialogues with the art world and industry through Xiaohongshu and official accounts, transforming artistic acumen into precise business insights and user preference capture.

<2026> The Chongqing branch has undergone a comprehensive upgrade, deeply collaborating with high-quality art resources such as Sichuan Fine Arts Institute, and focusing on the southwest market. It seamlessly integrates the international perspective of the coastal areas with the local culture of the inland regions, thereby serving the profound brand aesthetics.

Bringidea seeks to spark a never-ending chain reaction and harness the endless creative energy thus released! Through each of our works, we aspire to convey a sense of awe and wonder, prompting the audience to ponder and push the boundary of their imagination. Through pivoting on a brand need, we hope to usher in a world of tantalizing possibilities and revolutionize the creative landscape. Bringidea is ever on the lookout for the next wave of emerging Gen Z talents, and we look forward to you adding your originality and creative energy to the mix!